Glossary
Your comprehensive guide to partner program terminology and concepts. Find clear definitions and explanations for all the key terms you need to know.
107 terms found
Accelerator Program
Affiliate
Affiliate Link
Affiliate Marketing
Alliance
Annual Recurring Revenue (ARR)
Application Programming Interface (API)
Attribution
Authorised Partner
B2B (Business-to-Business)
Benchmarking
Brand Advocate
Brand Ambassador
Business Development
Business Development Representative (BDR)
Channel
Channel Conflict
Channel Partner
Channel Sales
Co-branding
Co-marketing
Co-selling
Commission
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLTV or LTV)
Deal Flow
Deal Registration
Demand Generation
Demo-day
Direct Sales
Disintermediation
Distribution Channel
Distributor
Downline
Due Diligence
E-commerce
Earned Media
Ecosystem
Enablement
Engagement
Enterprise Resource Planning (ERP)
Evangelist
Evergreen Content
Exclusivity Clause
Exit Strategy
Field Sales
First Touch Attribution
Fixed Fee
Footprint
Forecasting
Franchise
Freemium
Front-line
Fulfilment
Funnel
Gatekeeper
Geo-targeting
Global System Integrator (GSI)
Go-to-Market (GTM) Strategy
Gray Market
Gross Margin
Gross Merchandise Value (GMV)
Growth Hacking
Guaranteed Payments
Halo Effect
Hand-off
Hard Launch
Headcunt
High-touch
Horizontal Market
House Account
HubSpot
Hurdle Rate
Hybrid Model
Ideal Customer Persona
Inbound Marekting
Incentive
Incubator
Independent Software Vendor (ISV)
Indirect Sales
Influencer
Initial Public Offering (IPO)
Integration
Intellectual Property (IP)
Jargon
Joint Business Plan
Joint Venture (JV)
Journey (Customer/Partner)
Key Account
Key Performance Indicator (KPI)
Kick-Off Meeting
Knowledge Base
Last-touch Attribution
Launch
Lead
Lead Generation
Lead Nurturing
Lead Qualification
Lifecycle Stages
Lifetime Revenue (LTR)
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