Glossary

Your comprehensive guide to partner program terminology and concepts. Find clear definitions and explanations for all the key terms you need to know.

120 terms found

Accelerator Program

Affiliate

Affiliate Link

Affiliate Marketing

Alliance

Annual Recurring Revenue (ARR)

Application Programming Interface (API)

Attribution

Authorised Partner

B2B (Business-to-Business)

Benchmarking

Brand Advocate

Brand Ambassador

Business Development

Business Development Representative (BDR)

Channel

Channel Conflict

Channel Partner

Channel Sales

Co-branding

Co-marketing

Co-selling

Commission

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLTV or LTV)

Deal Flow

Deal Registration

Demand Generation

Demo-day

Direct Sales

Disintermediation

Distribution Channel

Distributor

Downline

Due Diligence

E-commerce

Earned Media

Ecosystem

Enablement

Engagement

Enterprise Resource Planning (ERP)

Evangelist

Evergreen Content

Exclusivity Clause

Exit Strategy

Field Sales

First Touch Attribution

Fixed Fee

Footprint

Forecasting

Franchise

Freemium

Front-line

Fulfilment

Funnel

Gatekeeper

Geo-targeting

Global System Integrator (GSI)

Go-to-Market (GTM) Strategy

Gray Market

Gross Margin

Gross Merchandise Value (GMV)

Growth Hacking

Guaranteed Payments

Halo Effect

Hand-off

Hard Launch

Headcunt

High-touch

Horizontal Market

House Account

HubSpot

Hurdle Rate

Hybrid Model

Ideal Customer Persona

Inbound Marekting

Incentive

Incubator

Independent Software Vendor (ISV)

Indirect Sales

Influencer

Initial Public Offering (IPO)

Integration

Intellectual Property (IP)

Jargon

Joint Business Plan

Joint Venture (JV)

Journey (Customer/Partner)

Key Account

Key Performance Indicator (KPI)

Kick-Off Meeting

Knowledge Base

Last-touch Attribution

Launch

Lead

Lead Generation

Lead Nurturing

Lead Qualification

Lifecycle Stages

Lifetime Revenue (LTR)

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