What is Inbound Marketing?
Inbound marketing is a strategy focused on attracting customers by creating valuable content and experiences that are tailored to them. It's the opposite of outbound marketing, where you push your message out to a broad audience. Inbound is all about drawing people in. This includes tactics like blogging, SEO, and social media marketing. The goal is to build trust and credibility so that potential customers come to you when they are ready to buy. Vendors can empower their partners by providing them with inbound marketing content and campaigns they can use.