What is Hard Launch?
A hard launch is when a new product or company is released to the public with a big, coordinated marketing push. It's the opposite of a "soft launch," where a product is released quietly to a small group of people first. A hard launch aims to generate as much buzz and media attention as possible right from day one. This often involves a press release, a big advertising campaign, and launch events. When launching a new partner program, a company might choose a hard launch to signal to the market that they are serious about their channel strategy.