PartnerStack Alternatives: Top 10 Best PRMs

For years, PartnerStack has been the undisputed champion for B2B SaaS companies looking to scale their affiliate and referral programs. Its marketplace for partner discovery, combined with automation for tracking, commission calculations, and payouts, has made it the go-to solution for managing partner programs.

However, the world of partnerships is evolving at lightning speed, moving from a simple sales channel to the primary source of revenue. The data is undeniable. According to Forrester, partner ecosystems are predicted to influence over $100 trillion in revenue by 2026, and today, partner sales already account for over 75% of global commerce. This high-stakes environment is precisely why a "one-size-fits-all," affiliate-first approach is no longer enough for many businesses.

Ambitious tech companies are now searching for PartnerStack alternatives to support a more diverse ecosystem, provide a superior partner experience, and offer a more predictable pricing model as they scale. If you're asking if there's a better way to manage your entire partner ecosystem - this guide is for you.

We will provide an in-depth comparison of the top 10 PartnerStack alternatives on the market. Beyond the features, we’ll analyse the key market trends for 2025, break down the true costs involved, and even give you a checklist for making the switch as easy as possible.

Key Trends for 2025

Before choosing a tool, understand the direction the industry is headed. A modern partnership platform in 2025 must support:

Shift to Ecosystem-Led Growth (ELG)

From managing simple, one-way affiliate channels to a complex ecosystem of resellers, technology partners, influencers, and strategic alliances. Your platform must be able to manage all these partner types in one place.

Partner Experience (PX)

Partners are no longer a captive audience and they have choices. A clunky, login-gated portal with a poor user experience will lead to low engagement. The best platforms are "partner-first," offering frictionless, intuitive, and personalised experiences.

Deep, Bidirectional CRM Integration

A PRM that doesn't seamlessly sync with your CRM (like Salesforce, HubSpot, Attio or Pipedrive) in real-time creates data silos and more manual work.The future is an embedded experience where your PRM acts as a collaborative layer on top of your CRM, not a separate island of data.

AI & Automation

The most advanced PRM platforms are embedding AI and automation at their core to drive predictive intelligence. For the next year or two, expect AI to proactively recommend partners for specific deals, predict which partners are likely to be most successful, and automate personalised partner journeys at scale.

Is PartnerStack's High Price a Blocker, Not a Booster?

Some users on G2 express their frustration over a complicated and lengthy set up:

“You have to give a very fair amount of time during set up. I feel like the sign up phase is a little over tedious.”

“It is the opposite of user friendly. It is time intensive, complicated and buggy from a UX perspective.”

If you're questioning the ROI of PartnerStack, you're not alone. Discussions on Reddit frequently highlight user dissatisfaction with its steep costs versus the actual value delivered. If you find yourself agreeing with the points below, it's a clear sign you're paying a premium for a solution that no longer fits:

Facing a $12,000+ entry fee plus high transaction costs.This significant upfront investment and the fees that penalize your growth create a massive financial hurdle with no guarantee of return.
Your partnership strategy has outgrown simple referrals and you now need to support complex B2B resellers, MSPs, or technology partners, and the platform feels rigid and limiting.
Your business needs bidirectional lead sharing and collaborative selling, not just the one-way affiliate links PartnerStack was built for.
Your partner engagement is low and you're paying for a platform that isn't providing the tools you need to create personalised journeys and dramatically increase partner activation.
You are rightly concerned that as your partners succeed, the platform's payout fees will erode your margins and make your program unsustainable.
Your goal is to build deep, focused relationships, not manage them through a generic, one-size-fits-all portal.
You're paying an enterprise price but lack critical tools like Through-Channel Marketing Automation (TCMA), which are essential for scaling.

Top 10 PartnerStack Alternatives for 2025

The PRM market is diverse. The best alternative for you depends entirely on your specific needs. We've grouped the top 10 platforms into categories based on their core strengths, providing a detailed look at the features, use cases, and pricing philosophy of each.

If your goal is to move beyond transactional relationships and build a deeply engaged, collaborative ecosystem, this is your top alternative.

1. Journeybee

Features:

Custom and personalised "no-login" partner portals for frictionless access
Digital Sales Rooms designed for partnerships, co-selling and partner marketing
A system designed for co-selling and co-marketing collaboration between partner teams.
AI-driven tools to automate workflows, identify ideal partners, and provide sales enablement insights.
A native Learning Management System for partner training, enablement, and certification and CLMS - ensures partners have access to the most current and relevant resources.
Bidirectional CRM Sync: Deep, two-way integration with CRMs like HubSpot and Salesforce for real-time data sharing.
Capture leads from any source and automate routing and deal registration with partners.
Commission & Payout Automation: Automate commission calculations and payouts within the platform.
Analytics and insights into partner performance and engagement.

Use Cases:

Journeybee is ideal for companies with a diverse partner ecosystem that includes resellers, technology partners, and affiliates who they want to manage in a single, collaborative hub. It's particularly powerful for businesses whose GTM strategy relies on high-touch co-selling motions and who want to provide a premium, modern, and personalised experience to their partners.

Pricing:

It is best described as an enterprise-level software with SMB pricing. The model is a predictable, per-internal-user monthly fee (starting at €99/month) that includes unlimited partners, making it highly cost-effective and scalable.

Why Do Users Like Journeybee?

“Journeybee proved to be priceless on all fronts – revenue, efficiency, and partner experience.”

"That is why Journeybee was the best choice for us, because it offers the same features as expensive solutions, but at a price that fits our budget."

Explore customer success stories here.

2. Impartner

Features:

A "Journey Builder" to automate every stage from partner recruitment and onboarding to termination.
Sophisticated, multi-tier deal registration with automated territory assignments, lead distribution, and conflict resolution.
Partner Business Planning: tools for creating, tracking, and collaborating on partner business plans and KPIs.
Marketing Development Funds (MDF) Management: Modules for managing MDF requests, approvals, and tracking ROI.
A built-in system for creating courses, quizzes, and certification programs for partners.
Centralised hub for partners to access and co-brand marketing and sales materials.
Dashboards and analytics to monitor partner performance against goals.

Use Cases:

Impartner is built for large enterprises with a mature, multi-layered reseller channel. It is the go-to choice for global manufacturing, technology, and telecommunications companies that need granular control over thousands of partners and complex channel hierarchies.

Pricing:

Impartner operates on an enterprise-level, custom quote model. Pricing is based on the number of partners and the specific modules required, with annual contracts typically starting from $20,000USD per annum.

Why Do Users Like Impartner (according to G2):

3. Zinfi

Features:

A comprehensive suite including a content management system, co-brandable marketing assets, social media syndication, and multi-touch email campaign capabilities.
Modules for partner onboarding, business planning, contract management, and performance tracking.
Includes a documents library and a Learning Management System (LMS) for partner training.
Automated lead distribution and deal registration with configurable workflows.
Tools for managing commissions, market development funds (MDF), and sales rebates.
Modular Platform: Ability to license different modules (e.g., PRM, TCMA) separately or as a unified platform.

Use Cases:

Zinfi is ideal for companies whose primary channel strategy is to enable partners to market effectively on their behalf. If you need to provide thousands of partners with sophisticated, ready-to-use marketing campaigns to generate demand in their local markets, Zinfi's unified platform is purpose-built for that job.

Pricing:

Zinfi uses a modular, enterprise-focused pricing model. You can license different modules (e.g., PRM, TCMA) separately, but the cost for the full, unified platform is in the enterprise tier. Starting from $20,000USD per annum.

Why Do Users Like Zinfi (according to G2):

4. Salesforce PRM

Features:

Built on the Salesforce Experience Cloud, allowing direct exposure of any Salesforce object (Leads, Accounts, Opportunities) to partners.
Tools for partners to register new deals and receive leads directly within the portal.
Customisable, branded partner portals using drag-and-drop templates from Experience Cloud.
Pre-built reports and dashboards to track partner performance and pipeline within the Salesforce environment.
Functionality for managing marketing fund requests and approvals.
Extends AI capabilities like Lead & Opportunity Scoring and Einstein Recommendations to partner users.
A centralised library for sharing sales and marketing materials with partners.

Use Cases:

This solution is for companies that are "all-in" on Salesforce and prioritise a single, unified database above all else. It is suitable for businesses that have the internal or external developer resources to build a highly custom portal and whose partnership needs are primarily centered around pipeline visibility.

Pricing:

The Total Cost of Ownership (TCO) is high. It includes per-user or per-login fees for the Experience Cloud, plus the significant cost of specialised Salesforce developers or consultants required for implementation and maintenance. Starting from $15,000USD.

Why Do Users Like Salesforce PRM (according to G2):

5. Impact.com

Features:

A unified platform to manage various partner types, including traditional affiliates, influencers, mobile apps, and strategic B2B partners.
A large marketplace to discover and recruit new affiliate and influencer partners.
Cross-device tracking, sophisticated attribution models (e.g., multi-touch), and customisable event tracking.
Streamlined workflows for partner contracting, flexible commission structures, and automated global payouts.
Advanced monitoring and automated systems to detect and prevent affiliate fraud.
Tools for communicating with partners, providing promotional assets, and optimising their performance.
Real-time data and detailed reports on partner performance and program ROI.

Use Cases: It's an excellent enterprise-level alternative for e-commerce, direct-to-consumer (DTC), and SaaS companies whose partnership strategy is heavily focused on performance marketing at scale.

Pricing: The model is typically a platform fee combined with a percentage of partner payouts or revenue generated, making it a transaction-based cost that scales with program success. Starting from $6000USD per annum.

Why Do Users Like Impact.com (according to G2):

6. TUNE

Features:

A centralised platform to manage, track, and communicate with all types of partners, including affiliates, influencers, and resellers.
A white-labeled portal for partners to access resources, view performance, and manage their activities.
Tools to prevent channel conflict by allowing partners to register deals and automate the distribution of leads.
Real-time, granular reporting and analytics on partner performance, campaigns, and conversions.
Flexible and automated systems for managing complex commission structures and ensuring timely partner payouts.
Features to support joint marketing efforts, including the management of marketing development funds (MDFs).
Automation of key partner management processes such as onboarding, communication, and task management.

Use Cases: TUNE is ideal for businesses with unique or complex performance marketing needs, such as mobile app developers tracking in-app events, or companies that require deep, custom integrations with their existing tech stack.

Pricing: TUNE offers tiered pricing based on usage (e.g., number of clicks or conversions), providing a more direct pay-for-performance model. Starting from $10,000USD per annum.

Why Do Users Like Tune (according to G2):

7. Everflow

Features:

High degree of flexibility and customisation through a robust API, allowing for deep, custom integrations.
Precise and reliable tracking of clicks, conversions, and in-app events with real-time data reporting.
Ability to build highly custom and tiered commission structures for different partners and performance goals.
A suite of tools for fraud detection and prevention to ensure data accuracy.
Integrated solution for processing automated payments to partners worldwide.
Postback tracking (server-to-server) that does not rely on third-party cookies, ensuring future-proof accuracy.
Unlimited Affiliates: Platform structure supports an unlimited number of affiliate partners.

Use Cases: It is a favourite among performance marketing agencies, ad networks, and media buying teams who need to manage complex campaigns and make data-driven decisions on the fly.

Pricing: Pricing is typically based on the volume of clicks or conversions tracked, making it a usage-based model well-suited for high-volume performance marketing. Starts from $10,000USD per annum.

Why Do Users Like Everflow (according to G2):

8. Channelscaler (formerly Allbound)

Features:

A clean, user-friendly portal for partners to access all necessary resources and tools.
Centralised hub for co-brandable marketing assets, sales playbooks, and training materials.
Streamlined process for deal submission, approval, and pipeline visibility with CRM integration.
Tools to create automated journeys for partner onboarding, training, and certification.
Channel Program Automation (from Channel Mechanics): Robust features for managing complex channel rules, promotions, and incentive programs.
Modules to manage Market Development Funds from request to claim and reimbursement.
Features to facilitate communication and collaboration with partners.

Use Cases: Channelscaler is ideal for mid-market tech companies that need a comprehensive, all-around PRM that is easy for both partners and internal teams to adopt and use.

Pricing: The pricing model is typically tiered, based on the number of partners and users. Starts from $12,000USD per annum.

Why Do Users Like Channelscaler (according to G2):

9. Kiflo

Features:

A customisable portal that can be branded to match your company's identity.
A simple and intuitive module for partners to register leads and deals.A centralised library for sharing marketing and sales resources with partners.
A public or private directory to showcase partners and their expertise.
Basic dashboards and analytics to monitor partner-submitted leads and deals.
Designed for quick setup and ease of use, making it ideal for launching new partner programs.
Accessible pricing plans based on the number of active partners.

Use Cases: It's an excellent choice for SMBs and startups launching their first formal partner program who need an intuitive, straightforward tool to get organised quickly without being overwhelmed by complexity.

Pricing: Kiflo offers accessible, tiered pricing plans that are often based on the number of active partners, making it a budget-friendly option for new programs. Starts from $6,000USD per annum.

10. Channeltivity

Features:

A robust system with features for preventing channel conflict, including automated routing and notifications.
MDF & Co-op Funds Management: Modules for partners to request, manage, and claim marketing development and co-op funds.
A built-in learning management system (LMS) to create courses and certify partners.
A centralised repository for sales and marketing materials that partners can co-brand.
Tools for creating and tracking mutual business plans and performance goals with key partners.
Basic capabilities for email marketing and campaign management.
Seamless, bidirectional integration with major CRMs like Salesforce and HubSpot.

Use Cases: It is a strong all-around contender for scaling mid-market businesses that have outgrown simpler tools and need more advanced, enterprise-like features without the full enterprise price tag.

Pricing: Channeltivity's pricing is typically tiered and based on the number of active partners. Starts from $15,000USD per annum.

The Financial Reality

The sticker price of a PRM is rarely the final price. To make a smart decision, you must consider the Total Cost of Ownership (TCO), which includes licensing models, commission structures, implementation costs, and the specialised personnel required to run the platform.

This table breaks down the TCO for the top 10 alternatives, revealing a clear winner for businesses seeking predictable, scalable, and cost-effective partner management.

Here’s A 5-Step Migration Checklist

Considering a move? Don't get overwhelmed. Follow this simple checklist for a smooth transition.

1. Data Audit

Before you move, know what you have. Export all your partner data, deal records, and content. Clean up outdated contacts and identify the essential information you need to migrate.

2. Partner Communication Plan

Your partners are your most important asset. Inform them of the upcoming change, explain the benefits of the new platform (e.g., "an easier way to register deals"), and provide a clear timeline.

3. Configure the New Platform

Work with your new provider to set up your branding, import your data, configure deal registration workflows, and upload your content to the resource library (with the new age PRMs such as Journeybee it shouldn’t take you longer than a day)

4. Execute a Phased Re-Onboarding

Don't invite everyone at once. Start with a small group of your most engaged partners. Let them test the new portal and provide feedback. Use their success stories to encourage the rest of your ecosystem to make the switch.

5. Sunset the Old Platform

Once all your active partners have been migrated and the data has been fully transferred, you can officially decommission your old system. Ensure you have a final data backup before you do.

Choosing Your Path Forward

PartnerStack is a good platform for what it was designed to do: scale B2B SaaS affiliate programs. However, if your vision for partnerships has expanded, it's time to consider an alternative built for the future.

The "best" platform is the one that aligns with your unique strategy. With a clear grasp of market trends, hidden costs, and the steps for a smooth transition, you're no longer just picking a platform, you are making a strategic investment in your partnerships.

Take the next step in that investment. Sign up for a free trial with Journeybee to explore on your own, or book a demo with our team to see how we can build that future together.

Frequently Asked Questions (FAQ) About PartnerStack Alternatives

1.How do I know when I've truly outgrown PartnerStack?

You've outgrown it when your strategy involves more than just affiliates (like resellers), when you need true co-selling tools, and when its pricing model starts to penalise your growth. If you're spending more time creating workarounds than managing relationships, it's time to look for an alternative.

2. Can I still manage affiliates effectively on a platform that isn't affiliate-focused?

Absolutely. Modern, unified PRMs like Journeybee have all the core affiliate management features (link tracking, dashboards, commission management). The benefit is that you can manage your affiliates in the same system as your other partners, providing a unified experience and better ecosystem insights.

3. What's the main difference between a PRM and a Partner Marketplace like PartnerStack's?

A Partner Marketplace is designed for discovery—helping you find new affiliate partners from a large, public pool. A PRM is designed for management and collaboration—helping you build deep, private relationships with all your partners. Many companies use a PRM to manage the high-value partners they recruit directly, offering a more bespoke experience.

4. What is a realistic budget for a PRM if I'm a small business?

It varies, but you don't need an enterprise budget. New-age platforms like Journeybee have entry-level plans starting around $100 to $500 per month. The key is to look for predictable, per-user pricing that includes unlimited partners, which is much more cost-effective than models that charge based on partner volume or a percentage of revenue.

PartnerStack Alternatives: Top 10 Best PRMs

Key Trends for 2025

Is PartnerStack's High Price a Blocker, Not a Booster?

Top 10 PartnerStack Alternatives for 2025

1. Journeybee

2. Impartner

3. Zinfi

4. Salesforce PRM

5. Impact.com

6. TUNE

7. Everflow

8. Channelscaler (formerly Allbound)

9. Kiflo

10. Channeltivity

The Financial Reality

Here’s A 5-Step Migration Checklist

1. Data Audit

2. Partner Communication Plan

3. Configure the New Platform

4. Execute a Phased Re-Onboarding

5. Sunset the Old Platform

Choosing Your Path Forward

Frequently Asked Questions (FAQ) About PartnerStack Alternatives

The Monthly Buzz

How we compare