What is Brand Ambassador?
A brand ambassador is different from a brand advocate because they are paid to represent a brand. They are the official face of the company, chosen to connect with a specific audience. This could be a celebrity, an industry expert, or a social media influencer. They have a formal contract with the company to create content, attend events, and promote the brand in a positive light. The key is finding an ambassador whose personal brand and values align with the company's. When done right, a brand ambassador can be a powerful way to build brand awareness and credibility.