What is Lead Nurturing?
Lead nurturing is the process of building relationships with potential customers at every stage of their journey. Not everyone who shows interest in your product is ready to buy right away. Lead nurturing is all about staying top-of-mind and providing value to them over time, so that when they are ready to make a purchase, they think of you first. This is often done through automated email campaigns that send helpful content, case studies, and special offers. It's a crucial step for converting leads into customers.