What is Hubspot?
While there are many great CRMs, HubSpot is a well-known example of a platform that is central to many companies' sales and marketing efforts. It's an all-in-one platform that includes a CRM, marketing automation, sales tools, and a customer service hub. Many partners build their own businesses around implementing and providing services for platforms like HubSpot. For a vendor, integrating their PRM with a popular platform like this is crucial. It allows for a seamless flow of information and makes it much easier for partners to manage their leads and deals.