What is Growth Hacking?
Growth hacking is a marketing approach that focuses on finding clever, low-cost, and creative ways to rapidly grow a business's user base. It's all about experimentation and finding scalable growth strategies. A classic example is Hotmail, which grew exponentially by adding a simple line at the bottom of every email: "P.S. I love you. Get your free email at Hotmail." Growth hacking isn't just one trick; it's a mindset of constantly testing new ideas to find what works. Partners, with their unique market knowledge, can often be a great source of growth hacking ideas.