What is Brand Advocate?
A brand advocate is a true fan. They are a customer, partner, or employee who loves a brand so much that they promote it for free. They write glowing reviews, tell their friends about their great experiences, and share positive comments on social media—all because they genuinely believe in the company. Their endorsement is incredibly powerful because it's authentic and comes from a place of real satisfaction. In a partner ecosystem, a partner who is a brand advocate is worth their weight in gold. They don't just sell your product; they champion it.