What is Engagement?
Partner engagement measures how actively involved and invested your partners are in your partner program. It goes beyond just looking at sales numbers. It tracks things like how often they log into your partner portal, how many training modules they complete, and how much they participate in joint marketing campaigns. High engagement is a leading indicator of a healthy partnership. Engaged partners are more knowledgeable, more motivated, and ultimately, more successful. A good PRM helps you track engagement so you can identify which partners need more support and which ones are your rising stars.