What is an Ideal Customer Profile (ICP)?
An Ideal Customer Profile, or ICP, is a detailed description of the perfect customer for your business. It's not a real person, but a fictional company that has all the characteristics that make them a great fit for your product or service. This includes things like their industry, company size, revenue, and the specific challenges they face.
Defining your ICP is a critical first step in any sales or marketing strategy. For partners, understanding the vendor's ICP is essential so they can focus their efforts on finding the right kind of customers.