What is Geo-targeting?
Geo-targeting is a marketing tactic where you deliver specific content or ads to a user based on their geographic location. This can be as broad as a country or as specific as a zip code. For example, a retailer could use geo-targeting to show an ad for their local store to people in that city. In a partner program, geo-targeting can be used to direct website visitors to the partner who is closest to them. This provides a better customer experience and helps to distribute leads fairly among partners based on their territory.