What is a Key Performance Indicator (KPI)
A Key Performance Indicator, or KPI, is a measurable value that shows how effectively a company is achieving its key business objectives. KPIs are the critical metrics that you track to see if you are on the right path. For a partner program, important KPIs might include channel revenue, the number of new partners recruited, the partner satisfaction rate, and the number of partner-sourced leads. Choosing the right KPIs is essential for managing your program, as it allows you to make data-driven decisions and demonstrate the value of your channel to the rest of the company.