What is Enablement?
Partner enablement is the process of giving your partners everything they need to be successful. It's about providing them with the right tools, resources, content, and support at every stage of their journey. This could include sales playbooks, marketing materials, technical training, and access to demo environments. The goal of enablement is to empower your partners to sell your products as effectively as your own internal team. A strong enablement program is one of the most important investments you can make in your partner channel.