What is Co-marketing?
Co-marketing is a partnership where two companies join forces to promote each other's products or services. They might create a joint webinar, write an ebook together, or co-host an event. Unlike co-branding, they aren't creating a new product; they're just sharing marketing efforts. This is a fantastic way for companies with similar audiences (but who don't compete with each other) to get in front of a new group of potential customers. It allows both companies to share the workload and the costs, making it a very efficient marketing strategy.