What is a Launch?
A launch is the official debut of a new product, service, or program. It's the moment you introduce it to the market. A launch can be a "hard launch," with a lot of marketing fanfare, or a "soft launch," with a more quiet, phased rollout. For a partner program, a successful launch involves more than just a press release. It requires having all your partner resources ready, like your partner portal, training materials, and marketing assets. It sets the tone for your program and is your first chance to recruit and excite new partners.