What is Benchmarking?
Benchmarking is simply the process of learning from the best. It involves looking at what top-performing companies in your industry are doing and comparing your own results to theirs. The goal is to identify what they're doing well and find areas where you can improve. In a partner program, you might benchmark things like how quickly you onboard new partners or how much revenue your channel generates. By seeing how you stack up, you can set realistic goals and make smart changes to make your own program more successful. It’s all about continuous improvement.