What is Channel Sales?
Channel sales is the strategy of selling your products through third-party partners instead of selling directly to customers. It’s a powerful way to expand your market reach without dramatically increasing your internal headcount. Your partners handle the selling, and you support them with the tools, training, and resources they need to be successful. This indirect sales model is all about leverage. By empowering your partners, you create a scalable sales engine that can drive significant revenue growth. A good PRM system is essential for managing a successful channel sales program.