What is Journey (Customer/Partner)?
The concept of a "journey" is used to map out the entire lifecycle of a relationship from the customer's or partner's perspective. A customer journey map visualizes all the touchpoints a customer has with a company, from initial awareness to post-purchase support. Similarly, a partner journey map outlines the key stages of a partner's experience, from recruitment and onboarding to ongoing engagement and growth. Understanding these journeys helps a company to identify pain points and opportunities to improve the experience at every stage.