What is a Distributor?
A distributor is a key intermediary in the supply chain. They typically buy products in bulk from a manufacturer or vendor and then sell them to other businesses, like resellers or retailers, who then sell to the end customer. Distributors often have a large warehouse, a strong logistics network, and established relationships with a wide range of resellers.
They play a crucial role in getting products to market efficiently, especially for physical goods. In the software world, distributors can help vendors reach a large volume of smaller resellers.