What is Halo Effect?
The halo effect is a type of cognitive bias where our overall impression of a person, brand, or product influences our feelings about their specific traits. For example, if we see a person as friendly, we are also more likely to think they are intelligent. In partnerships, the halo effect can be very powerful. If a customer has a great experience with a partner, that positive feeling will extend to the vendor's product they are selling. This is why it's so important to partner with companies that have a strong reputation for customer service.