What is Earned Media?
Earned media is any publicity or exposure you get for your brand that you didn't pay for or create yourself. It's the digital version of word-of-mouth. This includes things like news articles written about your company, positive online reviews, and social media mentions from happy customers or partners. Earned media is incredibly valuable because it's seen as more credible and authentic than paid advertising. When a partner who is a true brand advocate talks about your product, the positive buzz they create is a powerful form of earned media.