What is Business Development?
Business development is all about creating long-term growth for a company. It goes beyond day-to-day sales and focuses on the bigger picture. People in business development are always looking for new opportunities, whether that’s finding new markets to enter, exploring new product ideas, or building strategic partnerships. In the world of channel sales, business development is key to building a strong partner ecosystem. It involves finding and recruiting the right partners who can help the company grow, and then working with them to find new ways to succeed together.