What are Indirect Sales?
Indirect Sales is another term for channel sales. It's a sales strategy where a company sells its products through third-party partners, rather than directly to the end customer. These partners act as the intermediary. This model allows a company to leverage the reach, relationships, and expertise of its partners to enter new markets and scale its business more quickly and cost-effectively than it could with a direct sales force alone.
The key to successful indirect sales is building strong relationships with your partners and providing them with excellent support.