What is Co-selling?
Co-selling is a true team effort. It’s when sales teams from two different partner companies work together to close a deal with a specific customer. Each team brings their own expertise and customer relationships to the table. For example, a software company might co-sell with a consulting firm that can help the customer implement the software. This approach provides a more complete solution for the customer and increases the chances of winning the deal for both partners. It's a highly collaborative sales strategy that builds strong partner relationships.