What is Deal Flow?
Deal flow refers to the rate at which a company or an investor receives business proposals or investment opportunities. For a venture capital firm, a healthy deal flow means they are seeing a steady stream of pitches from promising startups. In a partner program, you can think of deal flow as the number of new leads or opportunities being brought in by your partners. A strong deal flow from your partner channel is a great indicator that your partners are actively engaged and that your program is generating real business opportunities.