What is Freemium?
Freemium is a popular business model, especially for software companies, where a company offers a basic version of its product for free, with the option to upgrade to a premium, paid version with more features. The "free" part of the model is designed to attract a large user base and let them experience the value of the product. The goal is to then convert a percentage of those free users into paying customers. This can be a powerful customer acquisition strategy, and partners can play a role by promoting the free version to their audience.