What is a Front-line?
The term "front-line" refers to the employees or partners who have direct, day-to-day contact with customers. This includes salespeople, customer service representatives, and technical support staff. These individuals are the face of the company and have a huge impact on the customer experience. In a channel model, your partners' sales and support teams are your front-line representatives in the market. That's why providing them with excellent training and enablement is so important—they are directly shaping your brand's reputation with every customer interaction.