What is Channel Partner?
A channel partner is a company you team up with to sell your products or services. Instead of hiring a massive sales team to cover the globe, you can work with channel partners who already have a presence in different markets or industries. These partners can be resellers, distributors, consultants, or managed service providers. They act as an extension of your own team, helping you reach customers you might not be able to on your own. Building a strong network of channel partners is a powerful way to scale your business.