What is an Influencer?
An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. They typically have a dedicated following in a specific niche, like fashion, gaming, or B2B technology. Brands partner with influencers to promote their products to that audience. While similar to an affiliate, the focus of an influencer partnership is often more on brand awareness and credibility than on direct sales. However, many influencer partnerships also include an affiliate component.