The Partner Marketing Software for Co-Creation
Your best marketing isn't yours alone.
The Old Way vs A New Story, Told Together
The Old Partner Playbook:
Key features:
- Spending weeks trying to find the right partner, only to end up guessing.
- Great ideas get watered down in confusing email threads and status meetings.
- You send out updates and content, but hear nothing back from your partners.
- You finish a campaign and hope it worked, with no real way to know for sure.
A New Story with Our Partner Marketing Platform:
Key features:
- Instantly discovering the ideal partner for your next big idea.
- A single, beautiful workspace where you and your partners can build on ideas in real-time.
- A lively, shared feed where partners are genuinely engaged, talking, and sharing.
- Seeing the real-time impact of your shared story, with clear data that shows what resonated.
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How Great Partner Marketing Happens
Here's a look at how our partner marketing software helps you move from chaotic campaigns to collaborative storytelling.
Create Shared Marketing Rooms to Collaborate on Campaigns
From a single dashboard in our co-marketing software, you initiate a "Webinar Marketing Room." This instantly creates a private, shared workspace and invites the key players from your partner's team. You now have one central hub for the entire campaign. There's a shared calendar, a to-do list showing who owns what, and a space to draft promotional copy together. The chaos is replaced with clarity, and both teams move forward in perfect sync.
The Goal
You need to launch a joint webinar with a key partner, keeping both teams perfectly aligned on tasks, deadlines, and promotional efforts. The Old Way: A chaotic kickoff call, followed by a monster email chain. Tasks live in a separate spreadsheet nobody checks, and final assets get lost in a sea of Slack messages.
Use a Simple CMS to Co-Create Marketing Materials
Inside your "Event Marketing Room," you and your partner open an integrated CMS (Content Management Solution) tool, a core feature of our partner marketing platform. You choose an approved co-branded template, drag and drop both company logos, and edit the text together in real-time. You go from a blank page to a finished, on-brand PDF in a single afternoon.
The Goal
You and your partner need to design a professional, co-branded one-pager for an upcoming trade show, and you need it done this week. The Old Way: Writing copy in a Google Doc, then emailing it back and forth. The final text is sent to a designer, who returns a PDF, kicking off another round of email feedback.
Share Success Stories to a Partner Portal Inside Your CRM
You publish the new success story to a central Content Hub within your partner marketing software. This single action makes the story instantly accessible in two critical places. It appears in your custom-built partner portal for all partners to see. Simultaneously, thanks to a direct CRM sync, it shows up as a new resource under a "Partner Wins" tab inside your sales team's workflow.
The Goal
You want to turn a recent customer win into a powerful success story that empowers both your internal sales team and your entire partner network. The Old Way: You write the story and save it as a PDF. You email it to the sales team (who promptly loose it) and upload it to a separate partner portal that partners rarely check.
Core Business Values
Amplify Your Brand's Reach
Our partner marketing software automates the manual work of finding partners and managing projects, freeing you to focus on strategy and creative execution.
Turn Passive Partners into Active Marketers
We replace dead-end portals with a dynamic, engaging experience that keeps partners informed and makes it incredibly easy for them to participate in your campaigns.
Prove Your ROI
Our platform provides the analytics you need to track performance and demonstrate the clear, undeniable ROI of your programs.
Frequently Asked Questions
It's a shared creative space for you and your partners. Instead of using separate tools for project management and communication, a partner marketing software like Journeybee brings everything into one place so you can plan, execute, and measure your co-marketing campaigns efficiently.
Those tools are fantastic for your internal team. But things get messy when you try to work with people outside your company. Our partner marketing platform is built for that external collaboration, creating a neutral, shared ground designed to make creating things with partners feel effortless. We support integrations with both project management tools.
By treating them like creators, not a distribution list. We replace boring email blasts with a lively, interactive feed where partners can have real conversations. Our channel marketing software makes it simple and rewarding for them to join in, so they want to be part of the story.
Absolutely. You can create different "rooms" and custom experiences for all your partners, whether they are your closest technology collaborators, key resellers, or industry influencers.
Our partner marketing software lets you track how your shared stories are performing. You'll see who's engaging, what content is resonating, and how your campaigns are impacting your goals, giving you a clear picture of your success.