What is Demand Generation?
Demand generation is all about creating buzz and interest in your company's products or services. It's a broad marketing term that covers all the activities you do to build awareness and attract potential customers. This includes things like content marketing, social media campaigns, webinars, and SEO. The goal isn't just to get leads; it's to build a pipeline of interested prospects who are excited about what you have to offer. In a partner context, vendors often provide demand generation campaigns that their partners can use to attract customers in their own markets.