What is a Lead?
A lead is any person or company that has shown some level of interest in your product or service. They are a potential customer. That interest could be shown by filling out a form on your website, downloading an ebook, or visiting your booth at a trade show. Not all leads are created equal; some are much more likely to buy than others. That's why the next steps are to qualify the lead to see if they are a good fit and then nurture them through the sales process.