What is E-commerce?
E-commerce, short for electronic commerce, is simply the buying and selling of goods and services over the internet. It covers everything from a small business selling handmade goods on Etsy to a global giant like Amazon. E-commerce has fundamentally changed the way we shop and do business. For partner programs, e-commerce is a massive channel. Many affiliate and reseller partnerships are focused on driving traffic to an e-commerce website and earning a commission on the resulting online sales. It's a critical component of most modern channel strategies.