What is Integration?
In the tech world, an integration is a connection between two or more software applications that allows them to share data and work together. For example, integrating your PRM with your CRM allows lead information to flow automatically between the two systems. Technology partnerships are often centered around building integrations. An ISV might build an integration between their product and a larger platform to provide a more seamless experience for their mutual customers. These integrations are a key driver of value in a technology ecosystem.