What is an Incentive?
An incentive is a reward that is offered to motivate a specific action or behavior. In a partner program, incentives are used to encourage partners to sell more and be more engaged. The most common incentive is a sales commission, but there are many others. A SPIFF (Sales Performance Incentive Fund) is a short-term cash bonus for selling a specific product.
Marketing Development Funds (MDF) are funds that partners can use for their own marketing activities. A well-structured incentive program is key to driving partner performance.