These days your company's biggest deals aren't hiding in cold outreach lists but they're sitting in your partners' CRMs waiting to be discovered. This move from a solo-selling mindset to an ecosystem-led approach is the single most important change in modern sales. To manage this complex web of relationships, a new breed of technology was born: Partner Ecosystem Platforms (PEPs). At the forefront of this movement was Crossbeam, a tool that changed the game by giving companies a secure way to map accounts and finally see the hidden revenue within their networks.
Crossbeam functions as a data escrow service, allowing companies to securely compare their customer lists with their partners' without revealing sensitive information. This helps uncover valuable overlaps, identify co-selling opportunities, and measure the true influence of the partner ecosystem. However, the ground is changing. A growing number of users on platforms like G2 have begun to question the value proposition, citing high price points that are difficult to justify against the perceived ROI.
Some other comments from Crossbeam’s users on G2:
“Overlap and Reports UI isn't as intuitive as some other vendors. Overlap reports take time to run.”
This sentiment is driving many companies to seek alternatives that offer more comprehensive features or a clearer return on investment. The market consolidation, marked by the merger of former competitors Crossbeam and Reveal, has only intensified this search. As many in the industry projected, the creation of a dominant market player has led to less pricing flexibility and an expected spike in costs, prompting savvy partnership leaders to evaluate other platforms that can better serve their specific needs and budgets.
If you're exploring the market or feel that Crossbeam might not be the perfect fit, several powerful alternatives have emerged, each with a distinct focus and feature set. Here’s a look at the top Crossbeam alternatives to consider for scaling your partnership strategy in 2025.
1. Journeybee
Journeybee is an AI-powered Partner Relationship Management (PRM) platform built to deliver a modern, deeply integrated experience for both internal teams and external partners. It moves beyond traditional portals and basic account mapping to create a truly collaborative and personalised environment. The core philosophy is to embed partnership tools directly into existing workflows, maximising adoption and efficiency.
Who it's for:
B2B companies looking to create a world-class Partner Experience (PX) by providing their partners and internal teams with seamless, intelligent, and collaborative tools.
Key Features:
- Create beautiful, custom-branded partner portals that can be embedded directly into your CRM or internal software, providing a unified and frictionless experience.
- Facilitates true co-selling with shared digital workspaces where your teams and your partners’ teams can align on strategy, share files, and close deals faster.
- Leverages AI to automate tasks, match leads with the best-fit partners, and uncover predictive insights to turn your partner data into a revenue engine.
- Manages the entire partner lifecycle, from automated onboarding and deal registration to project management and commission payouts.
Why it's a good alternative:
If your priority is to build a highly engaging and modern partner program that feels like a natural extension of your own brand, Journeybee's focus on a superior partner experience, deep integration, and AI-driven insights makes it a powerful choice.
Why do users like Journeybee?
- "Since implementing Journeybee, we've seen an improvement in partner experience"
- “Journeybee proved to be priceless on all fronts – revenue, efficiency, and partner experience”
2. PartnerTap
PartnerTap carves out a niche by focusing squarely on enterprise co-selling. It's designed to help sales leaders at large companies securely share pipeline and customer data to drive significant co-sell revenue with their most strategic partners.
Who it's for:
Enterprise sales teams at Fortune 1000 companies that need to collaborate securely with other large organisations to identify and close major deals.
Key Features:
- Goes beyond static customer lists to allow for secure sharing and mapping of active sales pipelines.
- The platform automatically identifies new co-sell opportunities and potential revenue based on shared data.
- Built with the security and data governance needs of large enterprises at its core, ensuring that sensitive information is protected.
- Aims to put partnership data directly into the hands of sales reps to drive action on strategic accounts.
Why it's a good alternative:
If you operate in an enterprise environment where the primary goal is to drive massive co-sell deals with a select group of strategic partners, PartnerTap’s specialised focus on pipeline collaboration and enterprise-grade security makes it a superior choice over more general-purpose tools.
Why do users like PartnerTap?
- "Good concept, but dependent on the quality of the data"
- “Since after using PartnerTap for our business we have improved our business partnership and significantly up the revenue from previous year. It provides us with opportunities to co work with our partners and automating account.”
3. PartnerStack
While Crossbeam focuses purely on data collaboration, PartnerStack offers a comprehensive PRM solution that includes account mapping as one of its features. It is designed to manage the entire partner lifecycle, from recruitment and onboarding to payouts and enablement.
Who it's for:
Companies looking for an all-in-one platform to build, manage, and scale various types of partner programs (affiliate, referral, and reseller) from the ground up.
Key Features:
- Automates partner onboarding, provides a customisable partner portal, and manages marketing development funds (MDF).
- One of its standout features is the ability to automate commission calculations and payouts to partners globally, removing a significant administrative burden.
- Companies can list their program on the PartnerStack Marketplace to recruit new partners from a network of thousands.
- Allows you to connect your data and identify overlaps with your partners within the broader program management suite.
Why it's a good alternative:
If your need extends beyond data collaboration to full program automation and management, PartnerStack provides a unified solution. It's an excellent choice for businesses that want to launch or scale structured partner programs without stitching together multiple tools.
Why do users like PartnerTap?
- PartnerStack is a useful tool for managing our growing partner program. I like the ability to communicate with partners through the email functionality and the ease with which I can post announcements and challenges.
- What I like most about PartnerStack is that it took a lot of stress away. Before I kept everything in spreadsheets and it was easy to forget payments or mix up dates. Now I have total control from one place and that gave me confidence from the first month
4. Impartner
Impartner is a veteran and a leader in the PRM space, offering a robust, enterprise-grade platform designed for large organisations with complex channel sales networks. Like PartnerStack, its account mapping is a component of a much larger ecosystem management engine.
Who it's for:
Large enterprises and corporations with established, multi-tiered channel partner programs that require deep customisation, security, and scalability.
Key Features:
- Provides sophisticated tools for every aspect of channel management, including lead distribution, deal registration, partner business planning, and performance analytics.
- Features a built-in Learning Management System (LMS) to create customised certification and training paths for different partner tiers.
- Offers enterprise-level security protocols and compliance to meet the stringent requirements of large corporations.
- Enables partners to execute pre-approved, co-branded marketing campaigns directly from the portal.
Why it's a good alternative:
For large enterprises, the decision goes beyond simple account mapping. Impartner offers the security, scalability, and comprehensive feature set required to manage complex global partner networks, making it the go-to for mature, channel-focused organisations.
Why do users like Impartner?
- "Good platform, even better customer support"
- "Robust partner management system, needs improvement in integrating the additional tools they offer"
Choosing the Right Platform for Your Ecosystem
The emergence of these powerful alternatives signifies a healthy and maturing market. The right choice depends entirely on your organisation's primary goal.
- If your priority is a modern, AI-powered partner experience with deeply embedded tools, Journeybee is the frontrunner.
- If your world revolves around strategic enterprise co-selling and pipeline sharing, PartnerTap offers the specialised tools you need.
- If you need an all-in-one solution to build and automate affiliate partner programs from scratch, PartnerStack is your best bet.
- If you’re running a partner program for a variety of partners from resellers to affiliates and referral partners, then Journeybee is your best option.
- If you are an enterprise managing a complex, multi-tiered channel network, the robust and secure platform from Impartner is the industry standard.
While Crossbeam remains a foundational tool for secure account mapping, these alternatives prove that the future of partnerships lies in specialised platforms that cater to the distinct and evolving needs of a thriving partner ecosystem. If you're ready to build your program on a platform your partners will actually love to use, it’s time to see what Journeybee can do for you.
Learn more about Journeybee's modern partner experience:
- How to build personalised partner portals
- Engage your GTM team in sales digital rooms designed for partnerships
- Launch your partner program with: Salesforce, HubSpot, Attio, Pipedrive or go live with a standalone PRM.