Simployer's Partner Alliance Simplified with Journeybee -that's the promise.
Background
Simployer, a Nordic company, provides a unique combination of HR technology and AI-powered expertise, aiming to simplify HR for everyone and empower HR professionals. They offer solutions designed for mid-sized organisations, covering the entire employee lifecycle. Malin Holmberg, Simployer's Partner Manager, brings a background in hospitality, sales, and events to her role—a surprisingly apt combination for building strong partnerships. Her passion lies in collaborating with people and developing solutions to enhance the customer experience.
Challenges
As the sole partner manager, supported by a 17-person marketing team, Malin manages over 20 active referral partners (both tech companies and consultants) and has ambitious plans to double that number in 2025. This rapid growth presented a significant challenge: Malin was spending excessive time managing data, hindering her ability to focus on cultivating valuable partner relationships. She found herself bogged down with administrative work, wrestling with data that didn't yield the desired results needed to scale the business. Simployer's partner data was scattered across spreadsheets, a CRM, Trello, and various documents.
To achieve scalability, Malin knew she needed a dedicated tool and automation to keep pace with her workload. She lacked crucial features to provide a clear overview of partner performance, enable seamless lead sharing, and drive greater partner engagement through collaboration.
Solution
Journeybee brought order to the chaos, centralising all partner information in one place. Integrating it with Simployer's CRM automated lead tracking and updates, eliminating manual data entry. The Slack integration for lead notifications proved to be a game-changer.
Collaboration with partners, particularly around lead sharing, became seamless and helped build a sustainable pipeline. Journeybee's analytics dashboard provided valuable insights into partner performance, empowering data-driven decisions.
What difference has Journeybee made?
The results have been transformative:
Lead Management and Attribution
Integrating Journeybee with Simployer's CRM automated lead tracking and updates, freeing Malin from manual data entry and ensuring no leads slipped through the cracks. The Slack integration made a huge difference in how we're notified about leads.
Multi-touch Lead Attribution: The Campaign feature helps attribute partner-sourced leads from all partner events, ultimately driving more qualified leads to your sales team.
Bidirectional Lead Sharing: Journeybee's native support for bidirectional lead sharing proved crucial for Simployer, especially with their referral partners. This emphasises the platform's ability to facilitate a "give and take" dynamic within partner ecosystems, a key factor for successful partnerships.
Collaboration Simplified: Project management suite, designed specifically for partnership teams, made working with partners on projects, particularly partner events, co-marketing activities seamless and efficient.
Insights:
Journeybee's analytics dashboard provides a clear view of partner performance, empowering data-driven decisions and program optimisation.
ROI with Journeybee
- Time Savings: 20 hours per week saved on manual administrative tasks.
- New Partner Onboarding: Journeybee’s automation accelerates new partner onboarding time to value by 85%, thanks to a monthly savings of 25 hours.
- Campaign Management: Lead attribution accuracy improved by 95%.
- Lead Increase: The 75% increase in partner-sourced leads has significantly boosted Simployer’s bottom line.
- Revenue Growth: Simployer experienced partner-influenced and driven revenue increased by 25%.
Launch your partner alliance with Journeybee in seconds. Your partners will love it too! Simployer's story is pretty inspiring, right? If you're in the same boat – drowning in spreadsheets and struggling to grow partnerships – Journeybee could be your lifesaver. With Journeybee's automation, you can put your partnerships on autopilot, scale your partner program and drive engagement.
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About Simployer's Partner Alliance
Simployer, a Nordic innovator, simplifies HR for mid-sized organisations with advanced technology and AI expertise covering the entire employee lifecycle. Their vital partner program, led by Malin Holmberg, leverages her unique background to build strong collaborations and enhance the customer experience. Ready to partner with the leader in HR Tech?
Explore the Simployer’s Partner Program today!