The 30 Best Partner Platforms to Help Scale Your Partnerships

The way companies grow through partnerships has changed. In the past, a business might only work with resellers. Today, the smartest and largest companies build a whole network of different partners to help them succeed. They team up with tech companies to create better products, work with marketing agencies on big campaigns, and use affiliates to spread the word online. It’s about bringing all kinds of partnerships together.

As you can imagine, trying to manage all of this with spreadsheets and email gets messy. It’s hard to keep track of conversations, and you can’t easily see what’s working.

This is where the right software makes a huge difference. A Partner Relationship Management (PRM) platform brings all your different partners and projects together in one organised place. On top of that, new technology like AI and automation is changing the industry and the way we work. These tools handle the repetitive tasks and can even suggest which partners would be best for a new project.

Choosing the right software is a big decision that can help your partner program grow or…stagnate. This guide will walk you through 30 of the best options to help you find the perfect fit, taking into account the maturity of your partner program, types of partners supported and pricing plans.

A Buyer's Guide to PRM Software

Before you dive into the list of platforms, it’s important to understand what you’re looking for. This guide will help you identify your needs and give you a framework for choosing the right solution.

Key Signs You Need a PRM

Before choosing the right software, it's important to understand your own needs. The first step is recognising when manual methods are no longer working. If you're struggling with disorganised spreadsheets and can't track partner revenue, it might be time for a change. For a deeper look, you can read our guide on the 5 signs you need a PRM tool. Once you've identified the need, the next step is to understand the main types of platforms—from traditional PRMs for resellers to specialized tools for affiliates or co-selling—and use a clear checklist to evaluate which solution best fits your partners, budget, and business goals.

How to Choose the Right PRM Software: A Checklist

Use these seven criteria to evaluate platforms and create a shortlist of solutions that are the best fit for your business.

Partner Types Supported: Does the platform specialize in the partners you have today (e.g., resellers, affiliates) and the ones you want to recruit in the future?

Core Features & Use Case: Does it solve your single biggest problem? Whether it’s automating affiliate payouts, streamlining co-selling, or equipping resellers, make sure its strengths align with your primary goal.

CRM & Tech Stack Integration: How well does it connect with the tools you already use every day? Deep, reliable integration with your CRM (Salesforce, HubSpot, etc.) is the most critical factor.

The Partner Experience (UX): Is the partner portal clean, intuitive, and easy for your partners to use? A confusing or clunky portal will lead to poor adoption, no matter how powerful the software is. Ask for a partner-view demo.

Analytics and Reporting: Can you easily build dashboards and reports that show the performance of your partners and the overall ROI of your program? If you can't measure it, you can't improve it.

Scalability and Pricing: Can the platform grow with you? Understand the pricing model—is it based on users, partners, or a percentage of revenue? Ensure the costs won't skyrocket as your program becomes more successful.

Implementation & Support: How difficult is the setup process? Ask about the average implementation time and what level of hands-on support the vendor provides during and after the launch.

Our Top 5 Picks for 2025

With 30 platforms to choose from, finding a starting point can be tough. To help, we've highlighted our top picks for the most common use cases.

The world of partnership software is diverse, with different tools built for very different jobs. It's crucial to understand that not all platforms are the same, as each category is designed to solve a unique set of challenges. Understanding these core distinctions is the key to choosing the right solution for your specific strategy.

Here’s a simple breakdown of the main categories you'll find in our definitive guide:

PRM (Partner Relationship Management): These are the command centers for traditional channel sales programs. Their core job is to manage partners who resell your product, like resellers and distributors. Key features include deal registration, lead distribution, and partner portals.

Examples from our list: Journeybee, Impartner and Channeltivity.

Affiliate & Referral Software: These platforms are built to track and reward transactional partnerships at scale. They are perfect for managing affiliates, influencers, and customer referrals who drive traffic and sales. Key features include link tracking, conversion attribution, and automated commission payouts.

Examples from our list: Rewardful, PartnerStack, impact.com.

Ecosystem Platforms (Account Mapping & Co-Selling): This modern category is focused on collaboration between tech partners. The key is secure data sharing to map overlapping customers and prospects, allowing sales teams to work together on deals. Key features include account mapping and shared pipeline management.

Examples from our list: PartnerTap and Crossbeam.

Partner Engagement Platforms: These tools are designed to improve the day-to-day collaboration between you and your partners. They often work inside communication tools like Slack to streamline deal updates, manage shared pipelines, and automate routine check-ins. Key features include Slack integration, collaborative workflows, and engagement tracking.

Example from our list: Superglue.

Partner Marketplace Platforms: These tools specialize in creating public-facing directories where customers can easily find and engage with your trusted partners. Key features include searchable profiles, filtering, and lead routing directly to partners.

Examples from our list: Partner Fleet.

Now that you understand the landscape, you're ready to explore our list of the 30 best partnership software platforms for 2025.

PRM (Partner Relationship Management)

These platforms are focused on managing the entire lifecycle of channel partners, such as resellers, distributors, and service providers. They excel at deal registration, providing partner portals, training, and co-marketing.

1. Journeybee

• Features: Digital Rooms for partnerships, project management suite for co-selling and login-free partner portals, off-portal engagement, AI Copilot for partner and deal matching, lead routing, deal registration, and collaborative workflow automation.
• Best For: B2B companies focused on deep collaboration with agency, tech, and strategic partners.
• What Users Say: Praised for its modern, user-centric design that reduces friction for partners. The Digital Sales Rooms and Custom Built Partner Portals are highlighted as a powerful tool for accelerating co-sell deals.
• Pricing: Affordable, with transparent pricing tiers and a 14-day free trial. Starting from $90 per seat per month (no seat minimums: start with just one seat for your primary partner manager).
• Easiness to Set Up: Easy. The platform is designed for quick implementation to show value fast - it takes a few hours to a day or two.
• Partner Types Supported: Referral, Agency, Tech, Strategic Alliances, Reseller partners and affiliates.
• Deep integration with key CRMs: HubSpot, Salesforce, Pipedrive and Attio, or used as a standalone PRM solution (no CRM required).

2. Impartner PRM

• Features: Through-Channel Marketing Automation (TCMA), Learning Management System (LMS), deal registration, MDF tracking, and advanced partner performance analytics.
• Best For: Large enterprises with mature, global channel sales programs.
• What Users Say: Valued for its feature depth and enterprise-grade security. It's a powerful but expensive solution that requires significant resources to manage.
• Pricing: Enterprise-level. Custom quotes provided upon request, starts from $20,000USD.
• Easiness to Set Up: Complex. A significant project requiring dedicated resources.
• Partner Types Supported: Resellers, Distributors, Agents, MSPs.

3. Salesforce PRM

• Features: Built on Salesforce Experience Cloud, it offers deal registration, lead routing, MDF management, and co-branded marketing assets. Its greatest feature is its native connection to Salesforce CRM.
• Best For: Companies that are deeply invested in the Salesforce ecosystem.
• What Users Say: The seamless integration with Salesforce is unbeatable. However, it requires specialized expertise to manage effectively, and costs can escalate.
• Pricing: Enterprise-level. Requires Experience Cloud licenses plus implementation costs, starts from $15,000USD.
• Easiness to Set Up: Complex. Requires certified Salesforce administrators.
• Partner Types Supported: All types, especially in complex B2B sales cycles.

4. ZiftONE

• Features: A unified platform combining PRM, Through-Channel Marketing Automation (TCMA), and channel learning into a single solution.
• Best For: Enterprises looking for an all-in-one solution to manage their reseller channels.
• What Users Say: The unified approach simplifies the channel tech stack, but its breadth can be overwhelming for smaller teams.
• Pricing: Enterprise-level. Subscription-based with custom pricing. Starts from $12,000USD per annum.
• Easiness to Set Up: Complex. Requires careful planning across marketing and sales.
• Partner Types Supported: Resellers, Distributors, VARs, MSPs.

5. Channeltivity

• Features: Robust deal registration, workflow automation, lead distribution, MDF management, joint business planning, and a co-branded collateral library.
• Best For: B2B tech companies with a focus on channel sales.
• What Users Say: Valued for being purpose-built for tech channel sales. The UI is considered functional but less modern than some newer platforms.
• Pricing: Mid-Market. Transparent pricing is available on their website.
• Easiness to Set Up: Moderate. Well-supported and generally straightforward.
• Partner Types Supported: Tech Partners, Resellers, VARs, MSPs.

6. Kiflo PRM

• Features: Partner portal, deal registration, asset management, and partner onboarding workflows.
• Best For: Small to medium-sized businesses (SMBs) launching or scaling their first partner programs.
• What Users Say: Appreciated for its simplicity and ease of use. It lacks advanced enterprise features but excels at the essentials.
• Pricing: $4788 per year for up to 3 users then custom pricing.
• Easiness to Set Up: Easy. Designed for a quick and simple setup process.
• Partner Types Supported: Resellers, Referral Partners, Agencies.

7. PartnerPortal.io

• Features: Lead registration, partner pipeline management, resource sharing, and a clean, customisable partner portal. Strong HubSpot integration.
• Best For: Growing businesses looking for a straightforward, easy-to-use PRM without excessive complexity.
• What Users Say: Users love its intuitive design, speed of implementation, and affordability. It focuses on core PRM functions.
• Pricing: Budget-Friendly. Offers clear pricing tiers and a 14-day free trial.
• Easiness to Set Up: Easy. Can be launched in days, not months.
• Partner Types Supported: Agencies, Referral Partners, Resellers.

8. Mindmatrix

• Features: A unified platform for channel and direct sales enablement, offering PRM, sales asset management, marketing automation (TCMA), and sales playbooks.
• Best For: Companies that need to support both a direct sales team and an indirect channel with a single, unified toolset.
• What Users Say: Praised for its broad, all-in-one feature set. Some users find the interface less modern than newer competitors.
• Pricing: Mid-Market to Enterprise. Custom quote.
• Easiness to Set Up: Moderate to Complex.
• Partner Types Supported: Resellers, VARs, MSPs, Agents.

9. Kademi

• Features: Highly customisable partner portals with a drag-and-drop builder, automated partner nurturing journeys, deal registration, and commission management.
• Best For: Growth-stage and established companies that need a highly flexible, all-in-one PRM to drive partner engagement.
• What Users Say: Praised for its impressive level of code-free customisation and powerful automation tools for nurturing partners.
• Pricing: Mid-Market. Offers custom pricing and a startup package.
• Easiness to Set Up: Moderate. Involves configuring workflows and portal design.
• Partner Types Supported: Resellers, Distributors, Referral Partners, Tech Partners.

10. Magentrix

• Features: Highly configurable partner portals, deep integration with Salesforce & Microsoft Dynamics 365, deal registration, lead management, and co-branded content libraries.
• Best For: Companies using Salesforce or MS Dynamics 365 who need a flexible, custom-branded portal for their partners.
• What Users Say: Praised for its extreme flexibility and powerful CRM integrations, allowing businesses to build the exact portal they need. This customization power means it requires more technical configuration than simpler, out-of-the-box platforms.
• Pricing: Mid-Market. Offers tiered plans, often based on user counts. A free trial is available.
• Easiness to Set Up: Moderate to Complex. The setup effort depends heavily on the level of customisation required to meet specific business needs.
• Partner Types Supported: Resellers, VARs, Implementation Partners, and any partners needing deep CRM integration.

11. Channelscaler

• Features: User-friendly interface, fast implementation time, and a strong focus on automating core partner management workflows to simplify program management.
• Best For: SaaS and tech companies looking for a modern, easy-to-use PRM to scale their program.
• What Users Say: Praised for its modern design and responsive support, making it a strong alternative to more complex legacy systems.
• Pricing: Mid-Market. Offers transparent, tiered pricing based on the number of partners.
• Easiness to Set Up: Easy to Moderate.
• Partner Types Supported: Resellers, Referral Partners, Agencies, MSPs.

12. WorkSpan

• Features: Ecosystem Business Management platform with a focus on co-sell automation with major cloud hyperscalers (AWS, Microsoft, Google), and joint business planning.
• Best For: Large enterprises co-selling at a massive scale with cloud partners.
• What Users Say: Praised as the gold standard for managing co-sell relationships with major cloud marketplaces. It is an extremely powerful and complex enterprise solution.
• Pricing: Enterprise. Custom quote based on program scale.
• Easiness to Set Up: Complex. Requires a dedicated, enterprise-level implementation.
• Partner Types Supported: Strategic Alliances, Cloud Providers, Independent Software Vendors (ISVs).

13. Introw

• Features: Excels at creating dedicated, collaborative workspaces for high-value strategic partnerships, allowing partners to manage a joint pipeline and action plans.
• Best For: Managing high-touch, strategic partnerships where relationship mapping and key introductions are critical.
• What Users Say: Good for operationalising co-selling for a small number of very high-value partners, though not designed for managing transactional partners at scale.
• Support: Offers dedicated support with a strategic focus, including access to a customer success manager.
• Pricing: $6948 p.a for under 10 partners then custom pricing.
• Partner Types Supported: Strategic Alliances and Tech Partners.

14. Euler App

• Features: Highly effective at automating and scaling B2B SaaS referral programs and tracking leads through the entire sales funnel.
• Best For: SaaS companies looking to build and automate their customer referral program.
• What Users Say: Praised for its focused approach on B2B referrals and strong CRM integration to track leads to closed-won.
• Pricing: Custom pricing.
• Easiness to Set Up: Easy to Moderate.
• Partner Types Supported: Referral Partners, Affiliates, Customers.

Affiliate & Referral Software

These platforms are built to manage and scale performance-based partnerships. Their primary function is to track clicks, leads, and sales from affiliates and referrers, and to automate commission payouts.

15. Rewardful

• Features: Instant Stripe integration, automated commission tracking and payouts, affiliate link tracking, customizable reward structures, and a simple, clean partner portal.
• Best For: SaaS and subscription companies that use Stripe as their payment processor.
• What Users Say: Praised for its simplicity and deep, effortless integration with Stripe, allowing for a setup in minutes. Its main limitation is that it only works with Stripe.
• Pricing: Budget-Friendly. Offers transparent, tiered pricing based on commissions paid.
• Easiness to Set Up: Very Easy. Known for its lightning-fast setup due to its native, instant integration with Stripe.
• Partner Types Supported: Affiliates.

16. PartnerStack

• Features: Automated partner payouts, affiliate link tracking, a marketplace for partner recruitment, lead submission forms, and robust analytics.
• Best For: B2B SaaS companies focused on scaling affiliate and referral programs.
• What Users Say: Praised for its modern, partner-friendly interface and automated rewards system. Some note it can become costly as program revenue grows.
• Pricing: Custom, often based on a percentage of partner-generated revenue.
• Easiness to Set Up: Moderate. Intuitive, but CRM integration requires attention.
• Partner Types Supported: Affiliates, Referral Partners, Resellers.

17. impact.com

• Features: A comprehensive partnership automation platform covering the full partner lifecycle, from discovery and recruitment to engagement and payment. Features a large marketplace.
• Best For: Enterprises managing a diverse mix of partnership types.
• What Users Say: Users love its versatility and power. The platform's sheer breadth can be complex to learn and navigate.
• Pricing: Mid-to-Enterprise. Custom pricing based on usage and feature set.
• Easiness to Set Up: Complex. Requires significant planning and resources.
• Partner Types Supported: Affiliates, Influencers, B2B Resellers, Strategic Alliances, Mobile App Partners.

18. Everflow

• Features: Granular real-time tracking, deep analytics, automated traffic routing ("Smart-Switching"), and fraud detection.
• Best For: Performance marketers and ad networks that need to track and analyze high-volume campaigns.
• What Users Say: Praised for its powerful analytics. It's a technical tool with a steep learning curve.
• Pricing: Mid-Market. Cost-effective at scale.
• Easiness to Set Up: Moderate to Complex. Requires technical knowledge.
• Partner Types Supported: Affiliates, Media Buyers, Ad Networks, Influencers.

19. TUNE

• Features: Enterprise-grade performance marketing platform with real-time tracking, reporting APIs, and automated payout calculation.
• Best For: Large-scale, high-volume affiliate programs that demand extreme reliability.
• What Users Say: A reliable and powerful industry workhorse. The UI can feel dated, and its power comes with a steeper learning curve.
• Pricing: Mid-to-Enterprise. Custom pricing based on volume.
• Easiness to Set Up: Complex. Designed for sophisticated performance marketing teams.
• Partner Types Supported: Affiliates, Influencers, Performance Marketing Agencies, Mobile App Partners.

20. Partnerize

• Features: Partnership automation with a focus on brand partnerships, robust global payment processing, and partner discovery tools.
• Best For: Global retail, travel, and D2C brands managing large-scale brand partnerships.
• What Users Say: Its global payment capabilities are a major strength. Can be overly complex for smaller, domestic programs.
• Pricing: Mid-to-Enterprise. Custom pricing.
• Easiness to Set Up: Moderate to Complex.
• Partner Types Supported: Brand Ambassadors, Corporate Partners, Influencers, Affiliates.

21. Affise

• Features: A highly customisable performance marketing platform with advanced business intelligence (BI) features, automation rules, and fraud detection.
• Best For: Affiliate networks and businesses wanting granular control over their affiliate programs.
• What Users Say: Valued for its flexibility and powerful BI features. The high degree of customization can make the initial setup complex.
• Pricing: Mid-Market. Multiple transparent pricing tiers are available.
• Easiness to Set Up: Moderate.
• Partner Types Supported: Affiliates, Affiliate Networks, Influencers.

22. GrowthHero

• Features: An affiliate marketing app for e-commerce platforms like Shopify and BigCommerce.
• Best For: E-commerce stores on Shopify or BigCommerce wanting to launch an affiliate program.
• What Users Say: Highly rated for its versatility and deep e-commerce integration.
• Pricing: Budget-Friendly. Offers transparent, tiered pricing with a free trial.
• Easiness to Set Up: Easy. As a native app, it integrates smoothly.
• Partner Types Supported: Affiliates, Influencers, Customer Advocates.

23. Trackier

• Features: A performance marketing platform with real-time tracking, smart-linking, fraud detection, and flexible payout management.
• Best For: Ad agencies, ad networks, and brands looking for a reliable and customizable affiliate tracking solution.
• What Users Say: Users praise its robust feature set. Some find the interface can be complex for beginners.
• Pricing: Mid-Market. Offers tiered pricing plans based on conversion volume.
• Easiness to Set Up: Moderate. Requires technical setup for accurate campaign tracking.
• Partner Types Supported: Affiliates, Influencers, Media Buyers, Ad Networks.

Ecosystem Platforms (Account Mapping & Co-Selling)

These platforms are designed for tech partnerships. Their core function is to help companies securely map customer data to find overlaps and facilitate co-selling between sales teams.

24. PartnerTap

• Features: Secure account mapping, co-sell intelligence for sales reps, pipeline tracking, and reporting on partner-sourced revenue.
• Best For: B2B companies wanting to empower their sales teams with actionable data for co-selling.
• What Users Say: Praised for its "sales-first" approach to account mapping and generating partner-influenced pipeline.
• Pricing: Mid-Market. Offers tiered plans based on features and user count.
• Easiness to Set Up: Easy to Moderate. Initial setup is fast; full integration into sales workflows takes more effort.
• Partner Types Supported: Tech Partners, Strategic Alliances, Cloud Providers.

25. Crossbeam

• Features: A leading Partner Ecosystem Platform (PEP) that uses data escrow to securely map account data with partners, revealing overlaps and co-selling opportunities.
• Best For: B2B SaaS companies that want to drive revenue by co-selling with their tech partners.
• What Users Say: Considered the industry standard for secure account mapping. It is a specialized co-selling tool, not an all-in-one PRM.
• Pricing: Offers a powerful free tier. Paid plans scale based on features.
• Easiness to Set Up: Easy. Connects to CRMs and provides insights quickly.
• Partner Types Supported: Tech Partners, Strategic Alliances.

Partner Marketplace Platforms

These tools specialize in one thing: creating a public-facing directory where your customers can easily find and engage with your trusted service and technology partners.

26. PartnerFleet

• Features: Public-facing partner marketplace/directory, customisable partner profiles, lead forms with automated routing to partners, and analytics on profile views and leads.
• Best For: Companies wanting to build a professional partner directory to drive leads to their service and tech partners.
• What Users Say: Praised for making it simple to launch a beautiful, functional partner marketplace without custom development. It's not a full-backend PRM.
• Pricing: Mid-Market. Offers tiered pricing based on the number of partners.
• Easiness to Set Up: Easy. Designed to be a non-technical solution that can be launched quickly.
• Partner Types Supported: Service Partners (Agencies, Consultants), Technology Partners.

27. Partnier (Partner.Page)

• Features: A specialised tool for creating public-facing, searchable partner directories (marketplaces) that integrate with your website.
• Best For: Companies wanting to showcase their agency, implementation, or tech partners to drive leads.
• What Users Say: Praised for creating beautiful, best-in-class partner marketplaces with minimal effort. It is a directory tool, not a backend PRM.
• Pricing: Affordable. Offers transparent plans suitable for all company sizes.
• Easiness to Set Up: Easy.
• Partner Types Supported: Agencies, Implementation Partners, Tech Partners.

Specialised & Niche Tools

This category includes platforms that support a specific, important function within the partner ecosystem but are not end-to-end management platforms.

28. Commsor

• Features: A "Go-to-Network" platform that maps relationships across investors, advisors, and partners to find warm introductions into target accounts.
• Best For: B2B companies looking to operationalize network intelligence for co-selling.
• What Users Say: A powerful tool for mapping "who knows who." It's a specialized intelligence tool, not a full-lifecycle PRM.
• Pricing: Mid-Market to Enterprise.
• Easiness to Set Up: Moderate. Requires connecting data sources like CRMs.
• Partner Types Supported: Tech Partners, Strategic Alliances, Investors.

29. Supermetrics

• Features: A data integration tool that pulls marketing data from 100+ sources into reporting and analytics platforms.
• Best For: Marketing agencies that need to automate client reporting and analytics.
• What Users Say: Loved by agencies for saving countless hours on manual reporting. It's a data tool, not a PRM, but is essential for many agency partners.
• Pricing: Tiered pricing based on the number of data sources.
• Easiness to Set Up: Moderate. Requires authentication for each data source.
• Partner Types Supported: Marketing Agencies, Consultants.

30. Superglue

• Features: Slack-centric partner collaboration, shared pipeline management, automated partner updates, engagement tracking, and deep CRM integration.
• Best For: B2B SaaS partner managers looking to streamline their daily workflows and improve collaboration with partners directly in Slack.
• What Users Say: Praised for its deep Slack integration, which centralizes communication and makes it easier to manage co-selling activities with partners and internal sales teams. It's seen as a powerful productivity tool for partner managers.
• Pricing: Mid-Market. Offers transparent, tiered plans.
• Easiness to Set Up: Easy. Designed for a quick setup by connecting to your Slack and CRM.
• Partner Types Supported: Tech Partners, Agency Partners, Strategic Alliances.