Partnerships have quietly become one of B2B's biggest revenue levers: an estimated 75% of global B2B transactions now flow through channel partners, and most channel leaders expect that share to keep climbing. Podcasts have become their favorite way to keep up with the field — 75% of B2B decision-makers listen to podcasts regularly, and 51% tune in daily, often between calls or during a commute. With worldwide podcast listenership on track to hit 619 million people in 2026, there's a lot of noise to sift through if you want shows that actually sharpen your partnership game. That's exactly what this list is for.
Here are 15 top-rated podcasts that delve into the world of partnerships, offering valuable insights and strategies for building successful collaborations:
1. Partner Up Profits
The Partner-Up Profits Podcast is a practical guide to leveraging affiliate and influencer marketing for business growth. Host, Joey Vaillancourt shares their journey from a marketing novice to a successful entrepreneur, having generated over $100 million in sales through partnerships. The podcast offers actionable advice on building effective affiliate and influencer programs, avoiding common pitfalls, and staying ahead of industry trends.
2. The Road to Revenue
Natalie Furness, founder and CEO of RevOps Automated, guides listeners through the world of revenue growth. With her expertise and engaging style, Natalie brings insightful conversations with industry experts to the forefront. The Road to Revenue Podcast offers listeners in-depth insights into the Revenue Bow-Tie Funnel, revealing the impactful strategies that drive real revenue growth. Industry leaders and experts share their firsthand experiences and valuable advice, providing actionable tips and strategies that can be immediately implemented to boost revenue.
Road to Revenue by Natalie Furness
3. Groundwork
Hosted by Tai Rattigan and developed by Partnership Leaders, Groundwork features interviews with leaders from top tech companies around the world who are building thriving partnership ecosystems. Through in-depth conversations, listeners will gain valuable insights and practical strategies for developing and managing successful partner programs.
Groundwork by Tai Rattigan
4. The Channel CEO
Channel CEO is a podcast featuring interviews with leading figures in the IT industry. Host Kevin Lancaster, a tech entrepreneur and advisor, discusses topics such as social selling, marketing, innovation, M&A, and cybersecurity with industry "superheroes." The podcast is part of Channel Program, a platform aiming to revolutionise the IT channel through community-building, collaboration, and diverse voices.
5. Friends with Benefits
Are you looking to build professional relationships that go beyond surface-level interactions and truly add value to your company and personal life? Join hosts Jason and Sam Yarborough, a married duo, as they delve into the world of meaningful business connections. Discover the power of partnerships, the importance of relationships beyond transactions, and how personal connections can transcend the boundaries of traditional business interactions. Hear inspiring stories, gain actionable strategies, and learn valuable insights for forging meaningful partnerships in today's competitive landscape.
Friends with Benefits by Sam and Jason Yarborough
6. Sales Gravy
Podcast series dedicated to sales and partnerships. Jeb Blount is the bestselling author of 15 of the most definitive books ever written for the sales profession. He believes that Sales Professionals are the Elite Athletes of the Business World. On the Sales Gravy podcast Jeb teaches you how to open more doors, close bigger deals, and rock your commission check.
7. Ultimate Guide to Partnering®
Unlock the secrets of partnership success. Vince Menzione, a former Microsoft executive, shares his wealth of experience in Ultimate Guide to Partnering®. Get expert advice on building thriving ecosystems, driving growth, and navigating the challenges of digital transformation.
Ultimate Guide to Partnering® by Vince Menzione
8. Sales Strategy & Enablement
Sharpen your sales skills and unlock growth with Sales Strategy and Enablement. This top-rated podcast, boasting over 1,100 episodes and millions of downloads, features host Howard Brown in conversation with the industry's leading sales minds. Dive deep into essential topics like sales engagement, enablement, AI, revenue intelligence, and sales psychology. Hear from CROs, CSOs, CEOs, researchers, authors, and technology experts as they share game-changing strategies, tactics, and the latest sales technologies. Discover how artificial intelligence is revolutionising sales and empowering sellers to achieve unprecedented levels of productivity and effectiveness.
Sales Strategy & Enablement with Howard Brown
9. The Partnership Economy
In "The Partnership Economy," listeners gain insights into the power of collaboration. Hosted by David A. Yovanno, CEO, and Todd Crawford, Co-founder of impact.com, the program delves into the future of partnerships. Through candid discussions with industry leaders, they explore how partnerships can be leveraged for business growth while prioritising the needs of the consumer.
[Image: Partnership Economy]
The Partnership Economy by David A. Yovanno and Todd Crawford
10. The Partnered Podcast
Discover the art of partnership building. This podcast offers insights from industry leaders on closing more deals within your partner ecosystem. Explore the interconnected world of sales, partnerships, and ecosystems, and learn how to unlock the power of Ecosystem-Led Growth (ELG). Powered by Crossbeam, a trusted account mapping platform, you'll gain access to valuable tools and resources to enhance your collaborations.
[Image: Partnered Podcast]
11. Partnership Mastermind Podcast
One of the freshest voices in the space, Partnership Mastermind launched in mid-2025 and has quickly become required listening for B2B SaaS partnership leaders navigating the AI-led go-to-market era. Host Chris Lavoie, PhD, sits down weekly with operators like Rob Moyer (Head of GTM Partnerships at Gong) and Dan Caldwell (Technology Partnerships lead at Klaviyo) to unpack why partnerships should be run like a product, how AI is reshaping partner enablement, and what elite partner managers are doing differently in 2026.
Partnership Mastermind Podcast by Chris Lavoie, PhD
12. Ecosystem Alpha
Launched in 2026, Ecosystem Alpha bills itself as the briefing for executives navigating what hosts Sebastian Hoelzl and Will Schnabel call the "2026 Trust Crisis" in go-to-market strategy. Each weekly episode pairs ecosystem-led growth theory with tactical execution, covering everything from AI-assisted co-sell account planning to why the old "spray and pray" partnership playbook no longer works. It's a sharp listen for partnership leaders who want strategy and GTM execution addressed in the same conversation.
Ecosystem Alpha by Sebastian Hoelzl and Will Schnabel
13. Channel Marketing Champs
A newer addition from Sharper B2B Marketing, Channel Marketing Champs puts channel and partner marketers in the ring to share hard-won insights on maximising MDF, strengthening alliances, and proving ROI. Host Russ has welcomed guests like Christin Grenier (VP of Worldwide Channel Marketing at Thales) and Andy Grant (Senior Director of Global Channel Marketing at Jamf) since the show debuted in 2025, making it a solid pick for anyone focused on the marketing side of partner ecosystems.
14. Unlearn with Asher & Kelly
Hosted by Asher Mathew, CEO of Partnership Leaders, and Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot, Unlearn talks to leaders who are ditching outdated go-to-market playbooks in favor of what actually works now. Partnerships and ecosystems are a recurring thread throughout 2026 episodes, alongside community, dark social, and customer-led growth, making it a great listen for anyone who wants partnership strategy discussed in the context of the broader GTM shift.
Unlearn with Asher & Kelly by Asher Mathew and Kelly Sarabyn
15. Partnerships Unraveled
Hosted by Rick van den Bosch, Founder and CEO of Channext, and Alex Withford, VP Partners at Channext, Partnerships Unraveled is a weekly show unraveling the mysteries of partnerships and channel. Recent 2026 episodes have dug into MSP partner architecture and how teams like Smartsheet scale partner revenue, making it a practical resource for anyone building or growing a channel program.
Partnerships Unraveled by Rick van den Bosch and Alex Withford
Whether you're a seasoned partnership professional or just starting out, these 15 podcasts offer invaluable insights. From strategic planning to day-to-day operations, they cover everything you need to know to build and maintain successful collaborations. If you're looking into building partnerships or scaling your existing partner teams, make sure to check out Journeybee to help you build, manage and engage your partner ecosystem.